The partners involved in the 'Making Tracks' project commissioned detailed research into the market for nature-based tourism in the south of Scotland in order to inform the development of products under the project grant scheme. The research report, produced in June 2002, draws from a mixture of desk-based studies, focus group activity and subsequent analysis and contains a number of revealing insights into the visitor profile for nature based tourism in the region, their preferences and expectations as well as making recommendations for the future promotion of nature-based tourism.

The results of the research were disseminated at a half-day conference in Peebles in October 2002 where delegates were able to discuss the research findings and, through workshops, to consider a number of themes associated with the development and marketing of nature based tourism products.

Download the documents below to read an executive summary of the report or a full copy of the report itself.

A copy of the Executive Summary, and other green tourism publications are also available from the publications  section of this website.